Conférence de David Jaclin dans le cadre de la journée conférence Innis, McLuhan, et les Media: Voie de l’illumination ou impasse?
Événement du 25ème anniversaire du programme de doctorat conjoint en Communication
Société des Arts Technologiques (SAT)
1201, boulevard St. Laurent
25 avril 2012, 13h00-20h00
Texte en anglais, présentation en français.
McLuhan’s legacies: An animal studies perspective
Shaping the world is generally understood from an inorganic point of view. Sand becomes microchips, stones are turned into homes.
What I suggest is to broaden these conceptions and look at the shaping of our world from an organic point of view, with an emphasis on communities composed of humans and their other technologically modified companions: domestic animals. Can overproductive cows, bored encaged tigers, neurotic cats, landscaped dogs, synthetic bacteria and every kind of guinea pig be thought of as ever-evolving media?
Using media ecology-oriented apparatus, I would like to discuss McLuhan’s legacies from an animal studies perspective. Although his analyses applied to press, TV or radio, can we adapt them to reconsider the existences of some biotechnologically altered organisms?
Culturally and symbolically used as a medium for man (both as a means and a mediator of meaning), the animal has often – not to say always – occupied a position of otherness, defining human culture and ensuring its perennial character.
I wish to examine the nature of this position, constructed through discourse as much as artificial selection, with a few biographical and ecological examples taken from the history of biology and political economy. By considering these animals as components of an overarching system, rather than entities that can be solely described by their biological nature, I strive to focus on the mutagenic potential of humanimal interactions and question the communicational processes that inform and affect the plasticity of (animal) existences.
Université de Montréal
Département de Communication
Muséum National d’Histoire Naturelle
Département « Hommes, Natures, Sociétés »
UMR 7206 Éco-anthropologie et ethnobiologie